Any Internet Business Comes Down To This
At the end of the day any Internet business comes down to this diagram.
I have been digesting an amazing book called “Back Of The Napkin” - It really is a ground breaking book (although Gary Halbert would surely be saying “I told you so” )
It’s not just about drawings -it’s about a whole process of “Visual Thinking” - I’m loving it and this diagram is the first in a series of a project I’m doing on the Immediate Edge.
I always get excited when I learn a new creative process and this is really a great one.
Gary Halbert always rammed home to me that your best thinking in done with pen and paper. This book agrees and even provides the scientific evidence of why this is so.
People are surprised that I do my planning on paper. So does John Reese, So does Frank Kern.
I remember when the three of us were traveling in Japan on the bullet train. John (in a way that only he can) just clapped his hands together and said “It’s time to make some money” and he pulled out his yellow notepad. He does all his planning on pen and paper…
Sidenote - John fell asleep on the train and Frank spent the rest of the trip using the same legal pad to draw an “intimate” part of the male anatomy and then position it so he could take a “compromising” photo…
For someone like me with a real passion for tech - you might be surprised about how much I use pen and paper.
Ed
Tags: ImmediateEdge, Back Of The Napkin, Visual Thinking, Internet Marketing, John Reese, Frank Kern, Ed Dale,

April 9th, 2008 at 9:31 am
so nicely said/written and i like the drawing, too
p.s.
I can’t survive without my notebook, either, but there are many of them and not always at my side when I need them, though
April 9th, 2008 at 11:41 am
I started doing this at the beginning of the year and have been amazed by the results. I have seen my businesses grow 10 fold since I started drawing and writing every thing down. And yes, most of my drawings look like the one you have posted above
Ed Thanks for all of the good info. David
April 9th, 2008 at 1:22 pm
I have found a cool site that makes PaperCraft videos! http://www.commoncraft.com/shows . They create a video on how to solve a particular problem. But they draw the whole video! There as some cool videos and even a Twitter one!
April 9th, 2008 at 10:42 pm
Yeah, and a pen and paper doesn’t crash every 30 minutes either!!
April 11th, 2008 at 7:47 am
Ed, you may be a great internet marketer BUT your handwriting sucks!
Anyway, attempts to make funny remarks apart, I totally agree the best invention is pen and paper (and they are almost always available). About every job I do starts with paper scribbles or sketches.