In the past two years of the challenge. I have steered away from giving to much theory. The majority of us thirty day challengers are beginners and I don’t want to confuse you.

This year we are trying something different. I am going to give you some theory (in a non-confusing way I hope) and then show you the action steps.

This is my first attempt at that - showing you why we are getting you to set up your browsers, download iTunes and join Facebook.

I want to introduce a rterm your going to hear again and again through the challenge (and it’s the true secret of Marketing Web 2.0 style)

Leverage

I would love your feedback on this - let me know in the comments section below.

And here is the video for your iTunes feed

I’d really like your feedback on this one in the comments section below

UPDATE - Remember the concepts are what I’m trying to get across - there will be detailed how-to steps for all of this through the challenge. So don’t worry if some of the site’s don’t mean anything to you -The idea is to give you some sense of how all this comes together. And thanks to the wag who pointed out how I missed adding the link to twitter! I’ll show you that when we get to twitter - one of the best kept secrets (until now) in Internet Marketing!

Ed


 

187 Responses to “The WHY Series…Why should you do everything we tell you.”

  1. Great video Ed.

    I think a quick summary of the steps you took would be a great addition to these type of videos.

    I got the concept but got lost in the detail.

    Looking forward to the challenge and learning some fantastic new web 2.0 marketing ideas!

    Cheers,

    Peter

  2. james kelley says:

    july 30th, 2007 st 10.55 am

    wow! i have alot to learn, just hope i can master it all someday. thanks ed this is great stuff.

  3. Greg Ray says:

    Wow! The video was extremely eye opening! Although I do use a lot of web 2.0 applications for leverage, I hadn’t thought to further the leverage in the ways you have show here.

    Glen and I have been working on this site for a few months now and just unleashed it to the public a few weeks back. I must thank Barb for bringing it to Facebook thus the leverage was set in motion….Hoorah!

    I look forward to the 30DC…now back to the video again.

    Keep up the great content Ed - Dan

  4. Ed - Great video! It has really become clear to me over the last week that I learn best when I can SEE what is being done and then follow along on the second time through. This went a bit quickly but with further description throughout the 30 days, I think I’ll be ok.

    I’ve got to say that I’ve learned more in the last week about what can be done on the Internet with my computer than I’d learned over the previous 10 years. You guys are doing a great job.

    Thanks!

  5. Hey Ed, great video. Understanding the “why” of something helps me with the motivation part. Thanks for adding in the “Why?”

  6. Congratulations. Ed.

    Overall the video(s) opened my eyes to possibilities I didn’t know existed. The genius of your method of presentation is that you are able to anticipate that some of us are severely limited by lack of prior exposure to even the existence of the tools/techniques you are presenting. I would find it even more useful if the presentation were almost in bullet format: (1) What you are going to show us; (2) Why it will be useful to us; (3) Steps in how the tool/technique(s) is applied in the instance you are demonstrating; and (4) Other (or, additional) applications/uses of the tools/techniques presented. Looking forward to introduction by you of yet more “cool” stuff.

  7. Dawn Orbeck says:

    It’s slowwwwllllly starting to sink in, but like others I will need it broken down into smaller steps. In fact - a step-by-step guide would be awesome for this task-oriented person. I am also a visual learner, so I appreciate the videos. At times I wish the screen was bigger because sometimes you are clicking on things offscreen. Great job, though and a big thank you!

  8. James says:

    Hi Ed, that video was great. I kinda missed a part somewhere where you get the graphics & put it into Scribefire. Was a bit fast.

    Hope the step are a wee bit slower.

    Thanks for your time. Look forward to the challenge

  9. Hamer says:

    This is an awesome step by step, help manual & training program! I really like the video instruction. I do agree I’m a need to know why person as well, however I do understand the ‘do as I say, and you will understand later’ technique that is being used here. Thank you for all of your hard work and submitting yourself to all of the harsh criticism. This is all really great stuff!

  10. Don says:

    Great video. In fact, all of the pre-season videos have been great. I think that it is just as important to learn the why as it is the how-to. It helps people to comprehend better and gives purpose to the process.

  11. John Koen says:

    Ed, I like the idea of this new approach. It is easy for beginners to blindly follow and not have a full understanding of *why* they are doing what they are doing. I think once the challenge is over, these videos will make even more sense as it will tie everything together and create a greater understanding of the material. This is awesome stuff, please keep it coming!

  12. thanks for all this info. I am a newbie so it is still all above my head but I am trying to get it.

  13. Kika Bisogno says:

    I can’t wait until I can begin learning all the “how-to’s” involved in internet marketing!!!!
    I’m anxiously waiting….

  14. Mark Bowden says:

    Mr Dale,

    I have watch all the videos and podcasts a number of times and find it all very new to me, but interesting. I can’t wait to see how they all tie together.

    Cheers

  15. Susan Smith says:

    Good video…I just don’t understand why I should do this.

  16. Please keep the why in your presentations. I’m new to everything in this challenge. For me, knowing the why makes the how more understandable. My gut feeling at this moment is the why may be the true secret to the big picture of Internet Marketing. I don’t think you can preform and/or possibly improve the how unless you know the why behind it.

  17. Trev Goodwin says:

    Ed, your a bloody genius!

  18. Hi Ed

    Great video. Please keep the why videos. It is still a lot to take in and I will need to watch the video again. However, it reinforces why I should do things and puts things into context. However, I’m not familiar with squidoo. Would it be possible to have a glossary that we can quickly refer to? Unfortunately, my job is busy and I work long days which means that my time is limited at the moment and can only concentrate on the must dos.

    Thanks Ed.

    Chantal

  19. [...] watching a video about leverage on the Thirty Day Challenge Blog, I have learned new ways on how to use all the social utilities [...]

  20. I have no idea what squidoo or lenses are either. I am guessing it’s a bit like the amazon favourites list? Or NY times bestseller list.

    Had to watch a couple of times and take notes. I think it would be easier once you have done it yourself a few times.

    Can I move my blog over to this or do you have to start over?

    I understood the coding through and have heard of flickr and pingmatic (but not pingoat). Even understood the RSS feed and have heard of technorati. So once it all falls into place I may get somewhere!

    How do you do these screen videos? There must me a lot of mileage with those alone on the net. Tutorials for everything…

  21. Kevin Fisher says:

    Ed, I found it useful, but overwhelming at the same time. I have no experience with this world of blogging and doing the things you demonstrate, so I was dizzy and confused by the end. I did, however immediately sign up at Facebook. I trust that, with practice, it will all make sense soon. Kevin

  22. Andre Santos says:

    Great video. We are starting to see how much the teams are important in the challenge!

  23. mbannist says:

    Ed, This leaves me utterly amazed and grateful to have stumbled on the 30DC. Amazing stuff and stuff I will go back to again and again. I for one will burn the DVD to put it all on.

  24. kathy reed says:

    LOOKS like a good video but I couldnt hear it at all…:(

  25. Ben says:

    This is a great video … I’ll have to watch it again to absorb all the info.

  26. This is great Ed!! You´re fun to listen too as always =)
    But I really hope that this is idiot-proof… hehe.. :)
    Take care and good luck to everyone

  27. Sweet…the TDC rocks!!

  28. Linda Abbit says:

    Hi Ed,

    I liked the “Why” video — although I almost got motion sickness as you moved around the screen so quickly. ;-)

    However, I never felt like the “why” was missing in last year’s challenge. I think you mentioned or made the connections to why we were doing the steps as you explained how & what we were doing. But, since the strategy has changed for this year and you feel there is a need to teach differently, I’d say follow your instincts, and know that we will not lose whichever way you present the material.

    My 17 year old is appalled that I am on Facebook — invading his territory. I told him it’s for work, not pleasure!

    Only two more sleeps!

    Cheers,
    Linda

    Cheers,
    Linda

  29. Saleem Rana says:

    Hi Ed,

    The “why” angle certainly adds a wallop to the process.

    I had an idea.

    How about adding a little “recipe-style” checklist under future videos?

    Like…

    1. Go to X website.

    2. Click on your Stumble “I like it” button.

    3. Now go to Y, click on…

    This way, everyone can follow along immediately, after watching the video and understanding the how and why.

    I think the benefit will be that more people will follow along with the assignments because they will not have to try and remember what happened during the course of the video.

    Here’s an analogy. It’s like a cooking show…you see all the ingredients that the chef is putting together, but it all moves very fast and because of a moment of inattention you may miss a step or two when you try it yourself. However, with a recipe printout, you can now duplicate the process much more accurately.

    Cheers,

    Saleem

  30. gina andrews says:

    I like the step-by-step video. I just recently learned about Squidoo Lens. I’m still trying to figure out how that can help drive traffic to my site. I’m new at this internet marketing and I hope to learn from the 30 day challenge.

    Thanks!

  31. Raymond Chua says:

    Scribe Fire is a very powerful tool. And I just get to know it.

    Thanks Ed for showing us the power of web2.0.

  32. Rob Martin says:

    Hell yes.
    Speaking of recipes and cooking shows, this was one of the most tasty videos yet.
    You’re taking some ingredients I’ve already been using and combining them with others
    I’m just learning about.
    And the Leverage of Teams…I’m sold.

    Thanks for this. Please keep them coming!

    Rob

  33. Rowan Shead says:

    Helps to give a context

    Power of leverage will move moutains

    cheers

    Rowan

  34. Susan Mattson says:

    Like others have stated, I am just learning about Web 2.0 and want to learn more about using it in marketing my business and work.

    Video was helpful. Will watch it again though. Thank you.

  35. I hope I can understand this in 30 days, but as of right now I’m totally confused. But one thing for sure, i will make it work for me, since I see that i will have a good support team working with me. Thanks for being their for me because I’m going to need a lot of assistance. —Billy

  36. Stacy Nelson says:

    I should not have had a glass of wine before watching this one :). My brain is on information overload right now and I see that the months of figuring it out on my own will not compare at all to the upcoming month with the experts holding my hand. I just have to remember to drink my glass AFTER the lessons are done. Shoot.

  37. Yes, the video did help connect the dots in this very new (for me) game. There were a few portions that were a bit hazy, but as you said in the vid, we will learn more about this in the 30dc. I do love all of the cool new stuff I am being exposed to! Thanks Ed, Dan and Team!

  38. Sefi J says:

    Ed I am interested in the WHY SERIES, please keep posting more as I am determined to learn all I can to increase daily earning and become part of the community

    Thank you so much Ed

  39. Great video, and please keep doing the WHYs. I got lost a little, but at least I can go back and watch it again.

    Thanks for all the great content!

  40. I can’t seems to watch the video on this site, also it’s not showing up on my 30DC iTunes Podcast.

    Help, would love to watch the video…

  41. ken chandler says:

    I being quite inquisitive, love knowing the WHY. This gives myself the opportunity to understand why from other peoples perception and possibly add my experience to achieve even better results . Sometimes it is not better, but rather a more tailored solution for my applications.

  42. Noel Watt says:

    What a great video, keep them coming Ed, as always I am blown away with the knowledge you share so freely.
    Understanding how to apply the tools creates a new meaning to leverage.

    Cheers.
    Noel

  43. [...] you really want more convincing then go make a cup of Java and watch Ed’s excellent video. Remember Timothy Leary’s: turn on, tune in, drop out? Well… forget that. Watch the [...]

  44. I’m dealing with DIGG, STUMBLEUPON, DELICIO.US, FEED BURNER, TECHNOCRATI, 3TABLELESS, etc., since few month, but the way you explain it is great. Where I do have problems is Video and Audio presentations and technology. Is there someone who can recommend a good “ABC” ebook / step-by-step guide about Video, Audio and how to use them on the Internet? Thanks a lot.
    Teodor

  45. Steve B says:

    EXCELLENT! Thanks Ed. Steve

  46. Lisa Engber says:

    Ed–

    This is very good for me. I’m having trouble stringing it all together, but i know that was just a quick run-through. I know you know what you’re talking about, so i can’t wait to actually get started on Wed!

  47. Anya says:

    Ed-

    Wow - am I excited to be part of this! Even though many of those applications are ones that I am learning and just becoming familiar with, your video was a great way to show the importance of using all of them and pulling them together.

    Preseason has been fun and informative -and listening to you and Dan (with your enthusiasm, patient attitude for newbies, and of course your brilliant accents) make it more interesting! The videos are also great since I am a visual learner…

    Anya

  48. Ed: This is great! Knowing why is more important than knowing what, so kudos to you for giving us both.

  49. Glen says:

    Wow!

    Being the part-owner of Lensroll.com (with Greg Ray) I must say I am quite floored at this presentation. Absolutely brilliant!

    Even if it didn’t use Lensroll.com as the site being demonstrated it is still a well executed instructional video.

    My only regret is that for the month of August I will be busy, busy, busy with moving house. In fact I should be packing right now for the August 18th move. Then there’s all the unpacking. So my 30 day challenge is surviving a big move out to rural Australia.

  50. Paul Harmer says:

    Thanks for the video. It put together some things I hadn’t though of before. I really liked the Skitch program, but alas I am a Windows user. So, I went surfing around. I found this great tool, Jing. http://www.jingproject.com/

    It looks to have good leverage and sharing possibilities. The great thing is that it works on Win and Mac. Share with all your friends.

    pkh

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