On Coming Home…

Wow, what a response.

Hundreds of comments on my upcoming tour. Heaps of suggestions and locations.

I’ve decided to call this the “coming home” tour.

In the past nine years, I have called two places home. The UK and Melbourne, Australia.

For some reason, these are the two places I have shafted the most when it comes to touring. It’s been !four years! since I did a seminar in the UK and THREE! since the infamous Underachiever Unplugged conference in Melbourne.

The reason for this is biblical…

For the Christians “you can’t be a prophet in your home town”

For the Buddhists “Those who build the Buddha, cannot worship the Buddha”

Family and friends have an image burned into their heads of what you are…what you do. That’s not a fault, it’s just they remember you having five wagon wheels for lunch and carrying the entire Advanced Dungeons and Dragons rule book set into every class in high school in case you finished early…

Or was that just me?

I know people who make a stack load of money speaking from town to town, seminar to seminar honing the same presentation to a razor pitch.

That’s just not me,

For a start, I have a family that (incredibly) wants to see me occasionally AND I suck at selling stuff from the stage.

Plus I have this thing - I like to have actually done what I’m talking about, apparently not an affliction hurting many on the circuit…

But you know what.

For the first time in a long time.

A have got something to SAY.

I have a LOT to say….

With a bit of luck, I think you’ll find it bloody useful.

First, is the way we work.

How do we get motivated to move “the curser to the right”. To do what we need to do. How do we run our business, really run a business.

How do you start (the hardest thing to do) - How do you follow through?

I want to explore the practical side of Market Understanding to Market Leadership. I know this is starting to impact. I have so much still to say on HOW to do it.

I want to tell you, face to face (so I can use mild force if necessary!!!) there are zero magic bullets BUT there are incredible ways to LEVERAGE yourself that will make your hearts swell and Angels cry small tears of joy (Ok, getting carried away now…)

I want to show you my iPhone.

Seriously,

I try to be modest about most things (which given I am so crap at almost everything , comes very easily to me…) but when it comes to using this pocket device to run a business and lead markets.

I rule.

The thing is it’s so easy but I have to show you the darn thing (and given that both the UK and Australia are now competitive iPhone markets you can all get one!)

There is another reason i’m calling this the “coming home” Tour. It’s about me returning to the things I do (and teach) well.

Buying and selling business, is at the end of the day, what I do.

At the end of 2006, I introduced the concept of buying and selling websites.

Fastforward three years and…

WOW.

I was talking to GuruBob about this on the way to Annabelles swimming lesson. Two things have changed making Buying and Selling so much better now.

First thing, There’s liquidity in the market place (that’s a fancy way of saying there are plenty of people wanting to buy your website for the right price)

Second thing (and worthy of an entire post!) is at the end of 2006 if you advertised your site on one of the public selling platforms - you were basically opening the doors and saying “Hey Rip-off artists, come rape and pillage my site”

It was so easy in 2006 for these snakes of the Internet Marketing world to rip off your stuff.

In 2009…It’s a different story.

You see, rip-off artists are lazy and want shortcuts.

There is no such thing as short-cuts in an online business as we fly into 2010.

This is AWESOME.

Sites like flippa.com are now fabulous places to sell your sites safely.

Dozens of Thirty Day Challengers have been doing exactly that in the past few weeks (Even Danny B, Signet Mae’s magnificent drummer has done it, and lets face it, if a drummer can do it….)

It’s time to revisit buying and selling websites.

It’s even time to revisit GASP buying domain names!! (long time followers know for the longest time I have thought this next to useless)

Websites are the new (and in my opinion much better bet) real estate.

The final thing I’m good at, see its a short list, creating products.

There is something about watching this happen live that flicks a switch for people. It’s one thing to watch a video, it’s another thing to say “Hey Ed, How did you do that?” right while I’m there.

It seems like it’s a bunch of really excellent and varied topics.

In three days next month I’m going to teach you that everyone of these things is actually related at a fundamental level.

It’s this “going home” back to fundamentals approach I believe will have a massive impact and is the single best thing I could possible teach.

If I’m wrong i’ll just hang out at Pret a Manger at Spinningfields and OD on their magnificent organic coffee.

One little example, give me half an hour and I’ll show you to take photos ten times better than what you have been doing AND we will do the first ever Internet Marketing Photo walk to prove it. People are blown away when I show them how to do this.

And as this little article points out - IMAGES - can be a fantastic traffic generator.

Now let’s talk price.

DO WE HAVVVVVEEE TO.

Yep.

I have never charged less than $5000 US Dollars to come to one of our multiday seminars.

You have to keep in mind, this is not a bunch of speakers pitching their latest product to you (I don’t have a problem with that, it’s just not my thing) I’ll be teaching for three days the best stuff I know how. Showing you as I go along.

I have not taught in Europe in four years and the economic environment (in the UK in particular has not been kind).

So I’m doing something about it,

First I’m holding the European Seminar in Manchester in the North of England.

There are couple of reasons.

1. The usual suspects obviously go to London (that’s where their geographic knowledge of England finishes - The North is beautiful and one of my favourite places on the planet)

2. Given the price I’m about to announce, People will be able to fly in Manchester from pretty much anywhere on the planet with WAAAAAAAYYYYY less hassle than coming into any of the London airports (Where the taxi ride into London would cost anywhere from half to a 1/4 of the entire seminar cost.) A lot of the cheap airlines in Europe fly into Manchester (Heck, even I can fly in direct from Melbourne via Singapore!)

3. Accommodation is plentiful and WAAAAAYYYYY cheaper than London.

4.Some very good friends and master marketers are in Manchester and they will be coming along to hang out.

5. It’s about time an event of this stature is held up north!!

6. The Thirty Day Challenge has got some serious reach! Thanks to the generosity of the Developers of Spinningfields (the amazing new development in the centre of Manchester) we will be holding the seminar at a spectacular venue.

Ed, why are you dodging price.

I’m not, I’m just going to something I have never done before. For the next few days you can get the early bird price of 497 Euros (No, I didn’t mean to type 4,970 Euros)

I have to charge something and as Europeans make up 30% of the thirty day challenge family and have to get up at ridiculous hours of the night. This is my way of saying thank you.

I have never done three days before but I have a LOT to say! I’m hoping to have a lot of the Thirty Day Challenge gang along as well.

People who have been to our stuff know that we are not the “present and flee”, “hide in our room so we don’t have to speak to anyone” crowd. Again, not our style.

Unlike our “Over The Edge” series, this seminar will be fantastic for starters as well as the more advanced. Like I said, buying and selling websites might just be the ultimate way to start getting in some cash.

Now the question is do you want to “Come Home” with me?

You know what, for the first 50 that sign up, Ill give you access to the video’s of the event and what the heck….

How about six months of thirty day challenge plus for free starting straight after the event.

That’s what they call a deal.

Of course, the event is guaranteed, if you’re not happy with the way things are going after day 1. Come and see one of the team and we will issue you a full refund. Let’s keep it really simple.

Dates - Lock in the 27th, 28th and 29th of November right now.

Coming Home…Making all of this stuff really work (and hopefully prove that it’s all connected, it’s all fun)

Three days and nights of awesome.

This is your chance at a price that you won’t see again.

The seminar will open for registrations at 9am, Friday the 9th Of September October - GMT! (finally a Euro friendly time!!!)

I hope to see you there.

Ed

Edit: Although Ed’s good, he’s no Marty McFly and can’t move back in time to September - registrations open on 9th October ;)  Thanks, Dan.

Update: I am going to be there with the Edge Crew at the Manchester event… this is going to rock, you are going to get my special brand of awesomeness … Dan