Ask anyone.

The Thirty Day Challenge is the most popular Internet Marketing program on the web.

The Stat’s speak for themselves. No Internet program has higher satisfaction ratings or a better community.

It’s success is based on you.

Everyone LOVES it!

BUT

I’m not happy.

Not happy at all.

I love that people use the Thirty Day Challenge to inspire them onwards and upwards.

I love that we were the first Internet Marketing program to provide high Definition content at a quality level that still is the best this industry has seen.

Like I said EVERYBODY loves it.

Like I said - I’m not happy…

You see as much as I love the people who say kind words about the program and put up with my sense of humour. For me, there is only one stat that matters.

How many of you COMPLETE the challenge and make your first dollar.

That number has been falling.

It’s appalling.

We have better training, Way better tools, WAY better strategies.

But all that means BUPKISS.

The only stat that matters is how many successfully complete the challenge and that number has SUCKED.

Entering the Grand Hotel here in Essendon on Tuesday I knew in my gut things had to radically change if we were to INCREASE the completion stats.

I had a team of awesome people who flew in from all corners of the world to workshop the next challenge. I suspect they thought that after the complete redesign of the training in 2009 and the AWESOME set of tools the three days would be all about “tweaking” an Internet Phenom that everyone loves.

I had come into the room intent on KILLING it.

Five years ago everyone thought I was insane to attempt this. My closest friends tried to talk me out of it. I ignored them.

If you can’t trust your own judgement in a marketplace why are you there? Take input, take feedback but you need to make a decision and move on.

The first day of the workshop was all about working out what was working and what was not working. We use a process called PEQ (which I learned from Chet Atkins and Jay Abraham) every time I use this process it blows me away. (30dc Plus members - we have a video from last years session showing how it works in the archive.)

By the end of the day, we had a comprehensive list everyone contributed to.

I had the feedback, I went walking that night (Scientifically proven now to help you think) when I walked in the Front Gate.

The Thirty Day Challenges fate was sealed.

To make it better,

I had to risk everything…

I had to kill the Thirty Day Challenge.

To Be Continued