Quote:
Originally Posted by Bizniz
It is good to start with some definitions:
People buying and selling "Computers" is a market. Can we segment and define an even narrower set of people in this market (that is a niche)? Have a look at this:
Computer Monitor - something that is needed with a computer but what type of monitor?
LCD Computer Monitor - a computer monitor that has good picture resolution because it uses LCD technology.
17" Wide Screen LCD Computer Monitor -a specific type of computer monitor that has good picture resolution and shows wide screen DVD's
Sony 17" Wide Screen LCD Computer Monitor - the Sony brand of a specific type of computer monitor that has good picture resolution and shows wide screen DVD's.
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Hi BizNiz - Ed spoke on the podcast about not looking at Products - rather at Niches.
So you might sell (we wont - as we are going to be offering downloadable products - not pyshical) a Sony 17" Wide Screen LCD Computer Monitor to people in a niche for (I'm making this up :P)...Second Life Hobbyists
So in this contest the niche is the interest or the hobby - what someone is passionate about doing.
A TV or other products may be a tool they use, or something they want to increase the experience they have in that niche. You don't want to even begin to think about products - they are 4th on the list in order and in importance.
I hope this helps.
Caro
