Quote:
Originally Posted by nickv
Hi,
I've identified some phrases which meet the 80 - 100 searches and under 30k pages.
Can you define 'Umbrella phrase' for me.
If the phrase I've identified that meets tdc criteria were "sauasge making recipes"
Would my umbrella phrase be something broader eg "sausage making" so that it covers my identified niche and other (as yet undiscovered) possibilities which I might exploit at a later date.
Or is the umbrella phrase the same as the the niche phrase ie "sausage making recipes".
thanks.
nick
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You've picked up on something which at the moment seems back to front - it will come the right way round soon - and I'll give you an idea how...
OK
So you have your niche - the main keyword punters would type in for that niche would be:
Sausage Making
You knew this - so you went and checked the term Sausage Making in Word Tracker and you saw a list.
You researched that list on Google & Google Trends based on the criteria and came out with The Umbrella Phrase: Sausage making recipes.
Now Sausage making recipes literally was listed under Sausage making - so how can it be an umbrella? (unless the wind blew it inside out).
Because
You will then take that little goldmine of a phrase (if it also gets the green light with the above) and you will put some other keywords in that niche UNDER it.
You will be focused on the one keyword phrase - and you will be able to have other keywords associated...
Now this is how the term Originally came about when we were using HubPages and Squidoo as our Web 2.0 vehicles - some other properties don't allow for as many tags.
So the Umbrella may be running at half mast.
BUT
And this is important...
The Web 2.0 properties The Lab has been testing have been doing even BETTER than what Hub & Squidoo were in both speed and placement (of getting up high on the listings).
And....all of that is a sneak preview of what's to come...
Ssssh....
Don't tell anyone
And of course - what Ed & Dan teach to you could be even more current than what I am aware of as I type this...
Best to you
Caro
