Quote:
Originally Posted by NextInstinct
As Ed has alluded to in his own words,
my personal measure has always been this;
Is the reader significantly better off for having read my statement?
-Ed
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Good content doesn't always have to impart beams of wisdom. It can simply be, as Caro suggests, giving the person clicking on your site what they're looking for.
Look at your key phrase and ask yourself, "what would I expect to see on a site about this?" That's what you put on it! With maybe a little spicing up if you can just to make them say "hmmm, that's cool!"