This is always going to be a subjective decision on the readers part.
There are no strict parameters that we can focus on, no rubric to follow with bullet points guiding us in our writing.
If I make posts in my blog that are of a personal nature, that tell a story, or share a funny anecdote that is somehow related to the topic, I don't think that would be considered spam by anyone other than Marcos over at Tumblr.
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