Stephen,
It's awesome you and your dad are teaming up. I first started with entreprenuerial efforts when I was 13 and saw 'Think and Grow RIch' book on my grandad's bookshelf.
Last year I was on the kid's team even though I'm no longer technically a kid...though my mom would say I still am. It's great to have perspective of being young and unaffected by years of conditioning.
Way to go on taking the leadership position and organizing a team.
Elferkid, glad to see you stepping up to the challenge as well. You guy are going to be light years ahead of your classmates.
1 tip. Eben Pagan (guru who makes $20 mil per year) mentioned
TagCloud as a tool he used when coming up with headlines, taglines and titles. You can post something in and see what other users 'tag' it as. This is most likely how they'd search it.
Obviously, you use the most popular one to reach the most people. I just checked and it's undergoing a makeover but keep that link in your del.icio.us account. Come back and check on it later because it's a cool research tool.