[sreymm]

People will pay far more for what they want than what they need. People need a car. Why do you think a Mercedes costs more than a Chevy? They both are cars.

Here is a secret. Most of what people buy are good feelings. Lets say you buy an exercise bike. You want to exercise. Why? Ultimately, because you want to feel better about yourself. Will you use the bike? Maybe once or twice. But at the time, you were able to feel better about yourself, because you did what you thought was needed. People buy diet books not to lose weight, but by taking action and buying something, whether they use it or not, they allow themselves to feel better about themselves for taking action.

It is far easier to buy a diet a month, than to lose weight. Since they get the same result (feeling better about themselves), it doesn't matter.

Here is my point, you are a relationship counselor. People pay you to feel better about themselves. Think of keywords around relationships that someone would come to see you about. What is their presenting problem?
Run the keyword. This is a huge starving crowd. Just narrow your focus in relationships, and focus on a particular problem you can solve.

When you find a keyword, ask yourself this question. "For what purpose are they searching for this."