[noskire]

Nice to see some Kiwis here.

I would recommend Ken Envoy's "Make Your Words Sell" as a good starter for writing affiliate copy for the web. Obviously it's intended to pre-sell Ken's SBI program, but it is free to download and has some really good info.

And Andy, I agree with what you say about the plethora of those ugly MS Publisher sales-pages on the web. Major turn-off.

My tip: Make your Website(s) mobile-phone friendly. Now.