Quote:
Originally Posted by briant97
I would like to readers thoughts on this very topic. In the 30 day challenge we have them open in new windows I myself hate when sites do this. I also as this article say close them quickly. This is just something small that I wanted to bring up. It may however have some relevance. I mean ever little bit helps.
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Firstly, do you wish your blog/site to be LIKED or to be SUCCESSFUL??
If you wish it to be liked then lead readers off to all corners of the globe to watch them fail to return. They will love you for this..love you short time !
However send them to a new window no matter how the few might be infuriated and guess what, they are still at your site....love me long time !
I would also dispute what the writer in your article says...in fact I laugh at it.
Rule No.1 of marketing web design. NEVER...let me repeat that for the deaf dumb and blind NEVER allow the reader a link off your site if you can avoid it. and IF you must make sure that you open it in another window.
Who cares if he doesnt like it. Its not your job to entertain him its your job to sell to him and part of that is keeping his ass at YOUR site.
I would dispute Gross's assertion that
most people dislike it when I site opens a new window. In todays world of tabbed browsers (as opposed to archaic ones that always tiled another instance of themselves) most people are not concerned. Its your site and it;s your job to cater to your best interests not those of the reader. You should do it with the reader in mind but not your detriment. And sening the user to other sites (unless they are your own and its part of the sales process), without leaving them first anchored to yours is madness. We are of course referring specifically to offiste links not a link in your sales chain process
If for some valid reason you do provide links from your site to others if you build your site well as an authority of the niche people
will actually WANT you to anchor them to your site so they can find more information after their "sidetrip" to your linked site.
Theres always a sense of confusion amongst people learning marketing online. They strive hard to make their site the"prettiest" and to give the most possible "fire escapes" or sidetrips for their readers. THAT is plain DUMB marketing. AS a marketer its not your primary job to be liked,its your primary job to be effective at converting visitors to customers, and thats the bottom line.
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