Quote:
Originally Posted by calison
. AS a marketer its not your primary job to be liked,its your primary job to be effective at converting visitors to customers, and thats the bottom line.
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I'd like customers who liked me enough to keep coming back to my site, to bookmark it in their favourites, to add it to their rss. That way I wouldn't be totally reliant on search for every new lead. People might even pass my site on to their friends. I love that, when you see in the analytics that a whole group of people have turned up from an e-mail! It bugs me slightly that I can't read what they wrote but it must be good.
Anyway, trapping people on your site, what's that about then? You have such a low opinion of your visitors you think they can't find a way to leave? Sheesh, that's the sort of spammy site I avoid like the plague, y'know the one that you try to leave and a pop-up asks "Are you're sure you want to go?"
I might visit once but I am never, ever going back!
Open in the same window works fine. People can and will find their way back if they want. Hopefully the link they clicked is the one you subtly suggested to them anyway and they've gone to do exactly what you wanted them to
So if they've gone off and bought your offer why would you want them to find themselves back on your site wondering how to get away?