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Originally Posted by Lindiop
I'd like customers who liked me enough to keep coming back to my site, to bookmark it in their favourites, ........
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I must apologize for being misleading. There are those out there that arent interested in BIG incomes and merely want nice friendly sites that bring in modest profits
Thats perfectly fine if you want your site to be the quaint village teahouse that people like to stop in on weekends to sip earl grey and eat scones. You might make your 500 pound a week profit. But if you want to compete in a bigger league like a McDonalds or a Starbucks etc you have slick A-B-C-D systems, no diversions, not portholes to gaze out of along the way. They are the companies that make money. These companies make millions by NOT being friendly cute little country tearooms. Everyone agrees they hate them, everyone agrees their food and coffee are crap, everyone ridicules them, yet go look in a store any hour of the day, to see the long line of liars lined up for lunch
Quote:
Originally Posted by Lindiop
trapping people on your site, what's that about then? You have such a low opinion of your visitors you think they can't find a way to leave? Sheesh, that's the sort of spammy site I avoid like the plague...........
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I find that comment an curious emotional reaction. Do you know so little about marketing that you think that clever systems that lead clients to a destination without exits is both spammy and shows a disrespect for your customers? Nobody said it has to be spammy, nobody said you had to have a dozen popups begging you to stay if they attempt to "click the X" That was simply a poor assumption you made !
We personally always send customers down a "cattle race" and we have the greatest of respect for our clients, and the brilliant success we had and the enormous repeat visits and customer loyalty we generated will attest to that.
We also provided more than sufficient authority on our sites so that they never found the need to go offsite for their requirements. We didnt link to once outside sites, with the exception of some strategic partners and our own satellite sites, and even then all links opened without one complaint in a new tab. Sophisticated users dont open windows in new browsers anymore but rather in another tab or the existing browser.
You mentioned that customers if your site is a good enough one will always find their way back to it after leaving on an outward bound link. However the many studies done over the years confirm just the opposite of your statement.
Quote:
Originally Posted by Lindiop
Hopefully the link they clicked is the one you subtly suggested to them anyway and they've gone to do exactly what you wanted them to 
So if they've gone off and bought your offer why would you want them to find themselves back on your site wondering how to get away? |
Firstly why "hopefully"? If you have enough faith in your sales copy, your offer and your metrics then you already know who and how many will click the link and then its merely a matter of numbers. So rather than subtly "suggest" why not have faith in your product and your process to simply say, "and your next step is..." ?
Lastly you totally missed the point of the argument. It was about linking away to OTHER sites during a process..not to your own site.