Unfortunately, I am not the "expert" in this field either. I hope that whoever does provide you with advice will also comment on one of my big areas of confusion: Exact Match. Sometimes I find that the "phrase match" is high (say, around 14,000) but the [exact match] is only around 200. So, I'm wondering if this is even remotely important, or whether the goal is really to find a broad match and a "phrase match" that are: 1) high, and 2) aligned near each other. Any experts out there?
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