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Old 11-06-2008, 08:36 PM
BrentH BrentH is offline
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Here's another thread that goes into a lot of detail about this:

importance of exact match, and ... "where'd all the searches go?" « Noble Samurai

(Note: This thread is only a few hours old)

I choose phrase-match because it's more broad than exact match (which often means you pick up a little extra traffic around the edges). Plus, because of the nature of phrase-match, I find it's easier to work out word order using Phrase Match.

There's certainly no harm in checking keywords using Exact Match though - it serves its purpose too.

Brent
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