[junkywunky]

Hello,

I've read the 30DC Adwords strategy and I've also started reading around on other strategies so if you could help me out I'd be very grateful:

30DC suggests having one keyword per ad group with exact, broad and phrase matches.

However, I've read different theories which seem to go like this:

Method 1

* Choose a subtopic or theme for the ad group
* Create 20-30 keywords for this ad group
* Do this for several subtopics of your main theme
* Continue testing and improving

Method 2

* Put into several hundred keywords of a subtopic into an ad group
* Test for a few days
* From that ad group select the top performers and place them into a new ad group.
* Continue testing and improving

So why such a difference in theories? Which one is correct? Is there a good way to combine all 3 theories?

Thanks for the feedback in advance.