What we are supposed to do.....
Ed is encouraging us to go micro-niche, to look for really really very specialised little problems, but that are important for the people involved.
For example, I am thinking about coughing problems with horses and it's treatment. It's called equine COPD. There are certain medications but also masks that are put over the horses mouth and nose to allow aerosole delivery of the drugs.
People love their horses, and for race horse owners, horses are an expensive investment. So that is an example of a micro-niche. And maybe I could add some information and sell some products as an affiliate.
@John - yes, sex sells. But you are taking more about "coolness" or attraction. There are courses for both men and women on how to attract the opposite sex. And there are some ebooks about "magnetic attraction" and similar things. So, yes, it is a niche.
Ed's previous partner in the 30 day challenge, Frank Kern, sold over 1 million dollars of a seminar about how to pick up women. The seminar was based on a NY Times best selling book (I don't remember the name) and the author is the one who gave the "top secret", "limited capacity" "super powerful secrets" type seminar. Just ask Ed and he can tell you about it.