Congrats man!
I too am doing some web dev / SEO consulting on the side...
We've closed one project for over 1000 dollars and delivered it (just doing the final backup of the website and database before i turn everything over to the client) ... and we're signed on for another 1500 dollar project, with another 2 leads from referrals...etc
i've teamed up with an old buddy of mine that does great quality photo, video, and 3D virtual tours ... and the $$$ i've mentioned above are just for the web dev / social networking and rss feed linking / and the SEO research... he makes that much and more in media services.
we're targeting small businesses in our area (in his area actually i'm 10,000 miles away) and things are great.
There's a lot of VALUE in the 30DC process if you can wrap it up in a marketable package.
Congrats !!! and keep pushing forwards