How To Write Copy For Your Blog

[casanovascause]

I'm new to copywriting and blogging... and I'm always on the look out for ways to do it better. There is a process and perspective that I'm finding really helpful. Check out Sonia Simon's, "How to Grow a Blog Post in 7 Easy Steps" This advice is perfect for bloggers, new and seasoned.

[remowill]

I think the best way to do it is just to do it. If you blog about something that your readers are interested in, you will get a following. Do it regularly and try to use some keywords that will bring readers in.
And try to make it interesting.

[casanovascause]

Hi Remowill,

I'm writing for my audience, so anything I can do to make it more appealing for them is better for me. I can appreciate your perspective and if it works for you, that's fantastic and I'm not being sarcastic here... that's genuine.

But copywriting skills will make any blogger much more interesting and help them sell more product. The content as well as how it's delivered needs to pull in peoples attention. It's for my readers, not for me.

It seems that there are two "camps" concerning writing. (1) Those that say 'Just be yourself'. (2) Those that use some form of writing technique.

You and I seem to be in separate camps.

[mary1728]

Hi,

I enjoyed Sonia Simon's blog. It will really be useful. I seem to be stuck on the step regarding writing articles. I can see that it would be helpful to at least write down ideas to at least get started. I keep thinking that I need to write the complete article at once. By breaking it down maybe I will make more progress.

Thank you for the recommendation of the blog.

[casanovascause]

Your welcome and I'm glad you enjoyed her post!

I'm having trouble keeping up with my content creation AND going through the 30dc. I'm making myself set aside atleast 1 hour a day for writing. I like to use Stephen Covey's planner & First Things First to help me do what's important to me. It's such a great tool with which to lead my life.

Much success to you! Happy copyblogging!

~John Cannon

[remowill]

Hi Casanova,

I'm not putting down copywriting skills at all. I know that having copywriting skills can't hurt. But just being yourself is also a copy writing technique, isn't it?

[casanovascause]

Remowill,

It's not a copywriting technique but it is a marketing technique... and maybe that's what you were getting at.

I took no offense from you stating your opinion. This stuff is good to talk about.

~ John Cannon

[merandia]

From my experience, the best blogs and websites that I love to read are the one's that write as if their having a conversation directed at me, the reader. I don't know exactly how they do it, but some Internet writers have an amazing gift to be able to write out an article that sounds like they are actually talking to me instead of looking like a paragraph from a textbook. So I totally agree that writing for your audience is the way to go. For myself I struggle daily with wanting to write like a witty conversationalist, but instead I find myself sounding like the dreaded text book. What's interesting is that when I do speak, I'm actually quite a great conversationalist and people tell me all the time I'm hilarious. I just wish I could successfully translate that into my copy.

Oh well, practice makes perfect and I've seriously been toying with the idea of buying one of those mini recorders so I can record my ramblings about my topic and then transcribe the priceless gems into my blog from what I've recorded.