Day 10: An EASY Way To Assess Web 2.0 Properties There First

[Caro]

Hi there 30 Day Challengers,

Upon listening to Ed's video I thought I would 'give it a crack' at simplifying this step of the process.

As it is important - in that it will tell you if your job is going to be that much harder or not.

Now first up I'll take the stance of a more experienced Internet Marketer with this Strategy:

If that Marketer saw that the first page of the listings were littered with Web 2.0 urls (domains) then they are highly likely to NOT go into that market - as someone has already got in there using this strategy.

That marketer would also be assessing how Optimized they are and if there were any real gaps.

OK then

YOU reading this may well not be that experienced Internet Marketer.

That's OK

There is actually a really EASY way to do this.

How can I say this?

Because I have used this easy way - from not knowing squiddly do da whoopty bop about it - to taking it on board and then having success because of this.

SO THE SUPER SIMPLE METHOD IS:

Stage One

1. Focus on the first 10 listings of your search returns on the left hand side.

2. Look at the url's/domains. How many of the following do you see already there? How many out of 10, have a domain name that includes any of these words:

a) Squidoo
b) Hubpages
c) Tumblr
d) Netscape
e) Ezinearticles
f) Myspace
g) Youtube
h) Ehow
j) USfreeads
k) Zimbio

If no - YOU ARE HOME FREE - Get Ready To Rumble!!

3. Where are they on the page? Are they in the first 5 even?

Observe - Don't Judge

Stage Two - Are Those Web 2.0 Sites Optimized for the Same keyword as yours that you will be seeking to be ranked for?

If the answer to this is YES - then suggest it's a no go - someone's got their first and are doing a great job.

BUT

They may be there, and not optimized. Fingers, eyes, arms and legs crossed that is the case!

So:

1. Is the keyword phrase in the title?
2. Is the keyword phrase in the body of the listing?
3. Is the keyword phrase the Url/Domain?

If yes to all three - on a basic level (advanced people - please note I said basic ) it's optimized in our terms - so refer to above comment.

What is an easy way to tell if the keyword phrase is in any or all of these three places?

It appears bolded.
If its a no in any of these areas - glimmer of sunshine, might be worth a crack - YAY!

So you have done Stage One and Two

1. How many Web 2.0 properties are there?
2. How optimized is it based on the 3 criteria above?

Now - you may still want to go ahead - that's your call. This is a basic version of the process a more experienced IMer would take to assess the viability of this keyword, that you are ideally seeking to be well listed for.

Stage Three For Girly-Swots

You can stop at Stages One & Two, in the most basic terms you have enough to go on.

If you want to venture a bit further - at your own risk of confusion

We are still focused on the first 1-10 listings on your page view.

1. Look at the Page rank section (PR) is there a number or a blank?

If there is a number - that means simplistically (very) that it will be harder job to get good listings (aiming for the top 10 - position 1-2 ideally) as they have page rank, and you wont as yet.

2. Look at Y!Page Links (8 along) - does it have any back links? If so how many?

(these page links are called back-links)

Again this gives you an idea of how much they are working this keyword. If it has none - that's great for you. If it has 100's or 1000's not so.

Now this is not a section where you ask - well it has 5 or X backlinks, so is that good or bad?

I want to keep it simple ,and you only go to this level to observe and assess it as simplistically as I am doing above.

What this is telling you is how many back-links it has - so again how much they are working this keyword.

Now experienced SEO people will tell you even deeper ways to assess it (they most prob are reading this and cringing - lol) - I want to keep this 101 for you and still get the outcome you need - to know if this is optimized already or not.

So what do I mean by Optimized?

That they are doing a fair, good to great job already with leveraging the keyword to please Google and get good page placement ie: on the first page - aiming for Number One position.

As YOU want to get onto the first page and aim for number One.

So YOU need to find out what challenges you might face to achieve that.

So it is like the poor exhausted knight that has battled with Word Tracker and Google Trends - made them friends rather than foe. Saw that Google Competitive Searches could return a positive result...and then you face...

The Web 2.0 Dragon...da da da da....

Well knights of the 30DC Table - once you assess this and give it the Green Light...

You're in the Castle and now can get busy furnishing it so that your new influential friend Google wants to visit.

Best wishes to you all.

Caro

[nickv]

Hi,

Amazingly useful post as usual.

Can I go back a step and ask a question ?

I've identified some phrases which meet the 80 - 100 searches and under 30k pages.

Can you define 'Umbrella phrase' for me.

If the phrase I've identified that meets tdc criteria were "sauasge making recipes"

Would my umbrella phrase be something broader eg "sausage making" so that it covers my identified niche and other (as yet undiscovered) possibilities which I might exploit at a later date.

Or is the umbrella phrase the same as the the niche phrase ie "sausage making recipes".

thanks.
nick

[jwvanderbeck]

HAven't read your post yet because, well, you mention a video to watch first but I can't find the video? Only thing I have is the Day 10 podcast.

[Caro]

Originally Posted by nickv

Hi,

I've identified some phrases which meet the 80 - 100 searches and under 30k pages.

Can you define 'Umbrella phrase' for me.

If the phrase I've identified that meets tdc criteria were "sauasge making recipes"

Would my umbrella phrase be something broader eg "sausage making" so that it covers my identified niche and other (as yet undiscovered) possibilities which I might exploit at a later date.

Or is the umbrella phrase the same as the the niche phrase ie "sausage making recipes".

thanks.
nick

You've picked up on something which at the moment seems back to front - it will come the right way round soon - and I'll give you an idea how...

OK

So you have your niche - the main keyword punters would type in for that niche would be:

Sausage Making

You knew this - so you went and checked the term Sausage Making in Word Tracker and you saw a list.

You researched that list on Google & Google Trends based on the criteria and came out with The Umbrella Phrase: Sausage making recipes.

Now Sausage making recipes literally was listed under Sausage making - so how can it be an umbrella? (unless the wind blew it inside out).

Because

You will then take that little goldmine of a phrase (if it also gets the green light with the above) and you will put some other keywords in that niche UNDER it.

You will be focused on the one keyword phrase - and you will be able to have other keywords associated...

Now this is how the term Originally came about when we were using HubPages and Squidoo as our Web 2.0 vehicles - some other properties don't allow for as many tags.

So the Umbrella may be running at half mast.

BUT

And this is important...

The Web 2.0 properties The Lab has been testing have been doing even BETTER than what Hub & Squidoo were in both speed and placement (of getting up high on the listings).

And....all of that is a sneak preview of what's to come...

Ssssh....

Don't tell anyone

And of course - what Ed & Dan teach to you could be even more current than what I am aware of as I type this...

Best to you

Caro

[Caro]

Originally Posted by jwvanderbeck

HAven't read your post yet because, well, you mention a video to watch first but I can't find the video? Only thing I have is the Day 10 podcast.

here you go:

http://youtube.com/watch?v=6piVyBEzHQQ

[jwvanderbeck]

Having seen the video now, I might suggest adding: blogger.com and wordpress.com to that list.

[A.Bricteux]

Thanks for the link Caro... indeed, not the whole world is sleeping right now!
In Belgium half of the 10th Day is already over... and there's still nothing in the training section...

[James]

Hi Caro,

Once again a really top post. Thanks for putting in the effort and detail into explaining this, it is very clear and very helpful.

[colinm]

What about if the #1 result is something like this:

Sausage Making Recipes

The number one site about for sausage making recipes!
www.SausageMakingRecipes.com


Move on or battle it out?

[jwvanderbeck]

What about Wikihow? Never heard of that one but Wikis tend to be powerful things in Web 2.0. I had a niche that was looking really good but I see the top 2 or 3 spots are held by wikihow articles, and theres a few ezine and ehows sprinkled into the top 20 as well. I havent' looked deeper into them yet but for now i'm wondering about Wikihow.