Market Samurai SEOComp Question

[ccastell88]

With the SEO competition analysis with MS, it rates the first 10 websites for that keyword. Can you use this anyalysis for websites outside the 10 best ranked ones?

Also just to double confirm, SEOT means searches per day?

[BrentH]

Hi Ccastell88,

Good questions!...

Originally Posted by ccastell88

With the SEO competition analysis with MS, it rates the first 10 websites for that keyword. Can you use this anyalysis for websites outside the 10 best ranked ones?

The assumption behind the SEO Competition tool is that you want to get your site into the top 10 - so it only looks at the top 10 sites for analysis.

If you want to check the Off Page factors (only) for your site, a work-around is to use your web-site's URL as your keyword.

Here's an example:

http://www.marketsamurai.com/jing/2008-10-13_1201.png

Originally Posted by ccastell88

Also just to double confirm, SEOT means searches per day?

Not quite.

"Searches" is the total searches per day.

"SEOT" is the traffic to #1 ranked web-sites for variations of that keyword.

It's an indicator of how much traffic a single web-site could potentially get if they were optimized for that keyword.

No web-site can get 100% of the search traffic in a market. Statistical analysis shows us that the maximum any site gets is around 42% (assuming 100% of all people click on a result). So "SEOT" is 42% of "Searches"

I hope this helps you out.

Brent

[ccastell88]

Thanks alot, i put my site into MarketSamurai however it saids my keyword is only in my url, but not in title, description, header, and i have no page or domain backlinks.

[ccastell88]

With the title (header) i put "The (before the keyword) but dont think this would matter

I have domain and backlinks but MS saids i dont

Description, not sure how MS determines if you have a description in relation to the keyword, but i'm guessing it searched your content (article) for the keyword

Has anyone else experienced this problem?

[ccastell88]

I think there's a problem with MS because i put a competitiors url in who is in the top 10 and then inserted their url again as a keyword and the results came back different except for URL, backlinks, CA

[sofrankly]

Originally Posted by BrentH

Hi Ccastell88,

Good questions!...



The assumption behind the SEO Competition tool is that you want to get your site into the top 10 - so it only looks at the top 10 sites for analysis.

If you want to check the Off Page factors (only) for your site, a work-around is to use your web-site's URL as your keyword.

Here's an example:

http://www.marketsamurai.com/jing/2008-10-13_1201.png



Not quite.

"Searches" is the total searches per day.

"SEOT" is the traffic to #1 ranked web-sites for variations of that keyword.

It's an indicator of how much traffic a single web-site could potentially get if they were optimized for that keyword.

No web-site can get 100% of the search traffic in a market. Statistical analysis shows us that the maximum any site gets is around 42% (assuming 100% of all people click on a result). So "SEOT" is 42% of "Searches"

I hope this helps you out.

Brent

Brent,

so why assume that 100% of searchers are going to click somewhere when you told me it was a known figure that only 50% of searches result in a click anyplace (which sounds more compatible with common sense, too)?

Thanks,
Frank

[ccastell88]

The only thing i can think of is to why this has happened is i have put the domain name as the keyword not the actual keyword. So MarketSamurai doesn't know what to find in the descripton, header, however backlnks for my url dont appear and i'm pretty sure i have some. Can anyone suggest why this is the case?

[BrentH]

Originally Posted by ccastell88

Thanks alot, i put my site into MarketSamurai however it saids my keyword is only in my url, but not in title, description, header, and i have no page or domain backlinks.

That's correct.

Market Samurai thinks your keyword is your web-site URL (example.com), and when it looks for keywords in your Title, URL, Description and Header tags, it's looking for "example.com"...

This is why you can only analyze off-page factors using this method.

If you remember back to my original post:

Originally Posted by BrentH

If you want to check the Off Page factors (only) for your site, a work-around is to use your web-site's URL as your keyword.

Here's an example:

http://www.marketsamurai.com/jing/2008-10-13_1201.png

Originally Posted by ccastell88

With the title (header) i put "The (before the keyword) but dont think this would matter

I have domain and backlinks but MS saids i dont

Description, not sure how MS determines if you have a description in relation to the keyword, but i'm guessing it searched your content (article) for the keyword

Has anyone else experienced this problem?

Market Samurai looks inside the tag: META DESCRIPTION="{bits in here}" ...for "Description"

Adding the word "The" to your keyword changes your keyword so that it must contain "The".

These are the likely issues you're facing.

Originally Posted by ccastell88

I think there's a problem with MS because i put a competitiors url in who is in the top 10 and then inserted their url again as a keyword and the results came back different except for URL, backlinks, CA

This sounds like the on-page keyword matching issue (as described above)

i.e. Market Samurai is looking for the URL as the keyword.

This will affect most on-page factors (Keyword in Title, Description, Header Tag) with the exceptions of Keyword in URL and Google Cache Age... But it will not affect off-page factors (Domain age, PageRank, Alexa Rank, Page Backlinks, Domain Backlinks, etc etc etc)

Originally Posted by sofrankly

Brent,

so why assume that 100% of searchers are going to click somewhere when you told me it was a known figure that only 50% of searches result in a click anyplace (which sounds more compatible with common sense, too)?

Thanks,
Frank

SEOT was designed as an "upper-limit" - a maximum amount of traffic that any single site could potentially receive for a keyword.

As you would have seen with AWCTR, click-through-rates can fluctuate significantly between keywords. So any rule-of-thumb click ratio estimates we make (whether it's 50% or 100%) will be wrong more often than right.

One of the big factors that can affect the percentage of people click on (at least one) result is whether or not there is a result that is optimized for that keyword - something that gives the user what they're looking for.

Presumably, that's what you're setting out to achieve from your site.

PLUS, statistical evidence suggests that up to 50% of search queries are unique - used once ever - and in these cases it's less likely that there will be a site optimized for this keyword, and the search is less likely to result in a click.

So it's reasonable to assume that if you're setting up a site with well optimized content, you'll get a much higher click-through-rate to your site.

Having said that, we did look at releasing a more conservative SEOT estimate in an earlier version of Market Samurai (v0.6-something, mid-way through the 30 Day Challenge)... but this would cause confusion as people look for SEOT >80.

Originally Posted by ccastell88

The only thing i can think of is to why this has happened is i have put the domain name as the keyword not the actual keyword.

Yes.

Originally Posted by ccastell88

So MarketSamurai doesn't know what to find in the descripton, header,

It's looking for the keyword itself - your URL.

Originally Posted by ccastell88

however backlnks for my url dont appear and i'm pretty sure i have some. Can anyone suggest why this is the case?

It's possible that you do have some backlinks, but the search engines don't know about all of them yet.

If you'd like, send me a private message with the URL of your site and I can run some analysis.

Brent

[MizzCindy]

Originally Posted by BrentH

...If you'd like, send me a private message with the URL of your site and I can run some analysis.

Brent

And this is exactly why I'm so impressed with Market Samurai's customer service. This offer is above and beyond.

Bravo, Brent!

Cindy

[ccastell88]

BrentH i appreciate your time and effort in answering my questions, cheers