Difference between 'exact match' and 'phrase match'?

[tim27487]

When using Market Samurai there is an option to choose between broad, phrase and exact match.

Anyone happen to know the difference between phrase match and exact match?

Tell me if I'm wrong but I thin it means this: E.g A phrase match of the word 'dog training' can be in the order of 'dog training' or 'training dog'. However the exact match of the word 'dog training' can only be 'dog training' in that order.

Let me know if you got a better idea.

[trinivet]

Yes, I believe you are correct. The same is true when searching in google. dog training is a phrase search that gives all combinations but "dog training" gives searches to that exact phrase (also known as an organic search).

[crazytim77]

Funny you should ask that, I was just reading about this today:-
Market Samurai Gets More… Exact… (and Phrase Too!) | Noble Samurai

[Isha]

Originally Posted by trinivet

Yes, I believe you are correct. The same is true when searching in google. dog training is a phrase search that gives all combinations

No that is not what phrase match search means.

For the correct definitions, read Arlen's post on this thread - it's the most useful one I've seen about it and gives more info about it than the NS blog post:

Broad, phrase, exact « Noble Samurai

[trinivet]

Thank you Isha, I stand totally corrected.

Short summary:-

Broad - any combination anywhere
Phrase - in specific order but may have words at beginning or end
Exact - as is with no modification

[mrjibbles]

Dont get to bogged down with exact match. People actually enter the exact match phrase ALOT less than you would think.

Goto the google keyword tool and put in your phrase and look at it as broadmatch or phasematch, then look at it as exact match. You will find with many keywords than they number is alot less than you would think.

Rob