Day 7 Key Criteria & Phrases

[Caro]

Hey there fellow 30 Day Challengers,

This is exciting - we are moving into the assessment stage.

Robert has provided a wonderfully detailed video - the first of 3 in this series.

Ed's Intro

Robert's Wordtracker/Google Search Video

I thought I would offer some back up to re-iterate some key points:

a) You go into Wordtracker and type your keyword and see what else lists underneath it.

So like with Speed-reading - you take the keyword at the top of the list initially.

b) You then type that keyword into Google Search in Phrase match - Phrase match means you put quotation marks around it.

So you type "Speed Reading"

c) You see how much competition there is - which you assess in the top bar towards the right, so it will say 1-100 of whatever number for "keywords" (84mill for speed reading).

d) Our desired figure we want to see is under 25,000 - 30,000 results (competing pages)

e) If it is above 25-30K you go back to Wordtracker and look at the list again

f) You take the keyword underneath it

g) You want the Word-tracker traffic figure to ideally be between 80-100 daily searches or more for any keyword phrase that you are researching.

It is the keyword phrase underneath the main keyword phrase that is called the Umbrella Phrase.

So in this example Robert checked "speed reading free" and as he said ideally you would want more than 62 searches daily - he is using it for the point of the exercise.

h) You then type in the "umbrella keyword" - which in this example was "speed reading free" and you want to see if it has under 25-30K competing pages (the results).

OK - so remember you are looking at this stage to see:

a) between 80-100 + daily searches in Wordtracker - first tick

b) Does it have less than 25-30K competing pages? (IMPERATIVE)

And add these results to your grid accordingly.

Keep working through the keyword lists for a niche idea if the first couple are over 80-100 searches, but have way too many competing pages.

If you don't have over 80-100 searches per day to begin with - put onto the reserve bench* & move onto your second niche idea.

If you do have between 80-100 searches per day for the umbrella phrase but over 25-30K competing pages - keep going through the list until you find a keyword phrase between 80-100 spd that does have under 25-30K, if not move onto your second idea (but still keep it on the reserve bench for now*)

* You will see why tomorrow we say reserve bench - as Robert will show you a method to double check the traffic numbers - so at this stage you don't want to throw anything out completely - granted some you may seem close to.

Just wait until you see the next two videos on this topic and how it all ties together - Robert has perfected this technique & knows his stuff!

Best to you all

Caro

[nhendrickson]

Thanks Caro - excellent overview and very helpful.

Also, do you know if Videos will be able to be downloaded via iTunes? Yesterday's videos never showed up at my iTunes, and nothing there today either. I'd like to download the high res versions instead of using YouTube, but can't see anywhere to access those videos.

If this is still a server issue, no worries - - but someone on the forums said they got the video via iTunes yesterday, thus the question

Nancy

[Amroch]

Hey Caro,

Thanks for the instructions.

Wonder how my niches are going to fair in the test. Looking forward to it.


Ameet

[tracy]

Well, after doing the exercise that tells me that I am going after markets and not niches, guess if the searches are in the millions I need to really start narrowing down. I did have two decent ones out of 12, so that helps me to focus my efforts and to look for more niches.

[nextebizguy]

I get the gist, but when we say "under 25,000 - 30,000" it's not making much sense to me. I'm going to say that the point is to have a term with less than 30k searches. Agreed?

[zeekstern]

Originally Posted by Caro

b) You then type that keyword into Google Search in Phrase match - Phrase match means you put brackets around it.

So you type "Speed Reading"

Caro

Thanks Caro!! One quick question. I think there is a difference in the results when using brackets and quotes. You said brackets, but wrote "Speed Reading"

Zeek

[daiyaan]

cheers, strange how i find the videos here first.

[phila]

Hi all -

Well, I was going fine until today! However, when I run the competition analysis as Rob advised, I get gazillions of pages for every one of my keywords - and I had some very arcane niches! Worse, when I click on the last page listed at the bottom of the first page, I don't get the index, but vastly increased numbers of additional pages listed at the bottom of "page 10". The number of pages at the top of the screen reflect this...

Can someone explain, please?

Thanks,
Phila

[Will]

Have you set your Preferences (next to the google search button) to read 100 listing per page yet?

[trendsconcept]

Originally Posted by phila

Hi all -

Well, I was going fine until today! However, when I run the competition analysis as Rob advised, I get gazillions of pages for every one of my keywords - and I had some very arcane niches! Worse, when I click on the last page listed at the bottom of the first page, I don't get the index, but vastly increased numbers of additional pages listed at the bottom of "page 10". The number of pages at the top of the screen reflect this...

Can someone explain, please?

Thanks,
Phila

I had a similar question about this as well...

is the 25 - 30k competing search results applicable after we click on page 10 of the search results and see how many unique related pages there are?

thanks,

- TRENDS