AdWords vs. Market Samurai

[WealthWithin]

I'm confused about the following figures.


I searched for a keyword and it's shown in Market Samurai as,
Number of searches daily - 4,438

I checked the same keyword in Google AdWords tool, and I got,
Global Monthly search volume:
Exact match - 1,600
Phrase match - 40,500
broad match - 74,000


I know what broad match is, but
1. What's the difference between exact match and phrase match?
2. How did MS get 4,438? I can't see any relationship with Google's results.


Thanks,
WealthWithin.

[Okyne]

1. Found that:
Google SEM 101: Phrase Match and Exact Match | Blind Five Year Old

[DeanRichards]

Two suggestions...

Always keep in mind that Market Samurai gets all of its data directly from Google. There is no such thing as a difference between Market Samurai and Google. There are only differences between Google and Google.

The best place to find answers about Market Samurai is the Market Samurai site. The answer to your question has been in the Knowledge Base there all along:

Results differ from Adwords / Synonym Tool / Google results

[WealthWithin]

Originally Posted by DeanRichards

Two suggestions...

Always keep in mind that Market Samurai gets all of its data directly from Google. There is no such thing as a difference between Market Samurai and Google. There are only differences between Google and Google.

The best place to find answers about Market Samurai is the Market Samurai site. The answer to your question has been in the Knowledge Base there all along:

Results differ from Adwords / Synonym Tool / Google results

Thanks for your reply.

I agree on your point.

If google says, monthly search results are 40,500, then daily hits should be 1,335. Isn't it?

But, MS shows 4,438. Google results can't be off by 3000 hits, even from 2 data centers.

[DeanRichards]

Consider this....

We know that Google uses algorithms to arrive at their numbers. When you search on the Google main page and the results come in and you see at the top of the page something like "Results 1 - 10 of about 24,700,000 for..." that 24.7 million number didn't come from an actual count of pages, it comes from a mathematical estimate.

Let's just say, for example, that Google arrives at that number by doing a quick random sample of 1000 pages and then multiplies the result by 10,000. It is obvious that if different databases have different pages being sampled then vastly different results could very easily happen. 10,000 times 5 is a vastly different number than 10,000 times 2 even though the difference between 2 and 5 is small.

Clearly, the Google algorithm isn't as simple as what I've outlined here, but you get the idea. Small differences in databases can very easily result in large differences reported, so there is no reason to disbelieve the "different data centers" explanation for what you're seeing.