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I am also from the 1 thing at a time school of thought. Simply because, like juggling, if you have to many balls in the air, you end up dropping all of them. I agree with Dean that sometimes, a simple test site cannot give you a fair sample of the real market. In these cases, digging deeper and finding a smaller niche can be a great insight into the larger niche. If you find money in the smaller niche, it stands to reason that there is money on the larger niche, if only because it includes the smaller one. Then, a thourough test is in order
![]() Repeating what the others have already said, take a look at the individual case of the niche in question. Is it possible to make an accurrate test with a 20 pages site? If not, you might want to start your testing elsewhere, and revisit this niche with more experience (and info) under your belt.
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My 0.02..
I would go with several sites rather only one... For: - Individual sites can be more focused. - Each individual site can be part of a linking strategy. - Easily test new things, without risking all income. - It's easy to replace smaller parts. - it's easier to sell them if they flop. - it better that you dominate the space, before the competition does. Against: - More work to keep them fresh, although solutions exist for this. - Cost more (domain+hosting).
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. But to become an authority site (which is my ultimate goal), I'll need to expand it to maybe 50 pages. One authority site (owned by a friend) has 150 pages indexed by Google.
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