Website dilemma - local markets & content

[NetSearchMonkey]

Hi all,

I've been reading through posts on this forum looking for ideas/answers and have yet to find the issue raised, only in part at best.

Here's the short version of my story. I have developed a website (not blog) for a micro-niche which is very likely a money making niche (people looking for this want to buy it), which over time can be a niche to macro niche depending on how well I optimise the long-tail keywords for it the future. Market Samurai tells me SEOT is anywhere up to 400 (big fall over Christmas but usually constant throughout the year) and the SEOC is circa 18000 with a PBR of up to 24%. Also, none of the big guys have even bought the domain for it despite all indications pointing it's a valid investment.

Here's the catch.

I've written a lot of optimised content for it to equally impress Google from a SEO perspective and real people from a value perspective (it helps them with the problems surrounding buying these products). I've added on this website various affiliate links (301 redirects) to monetise some clicks. The latter are currently UK bound affiliate links. The website is 98% finished and ready for promoting it.

My problem is how can I take this website and re-launch it for a different locality (say the US for example)? I can use a different US bound domain, I can get a US hosting IP address, I can replace the affiliate ads....but what about the content?

The problem is the content really suits all English speaking countries (with some fine tuning here or there) but if I just copy it over to the new US site it will get marked down as duplicate content right? I was thinking I will look for a more US variant of the same keyword in Market Samurai to tweak the content but even so, it won't spin the content much if at all (from Google's perspective).

I'm sure more advanced marketers have had to digest this at some point, how did you approach it and was your method successful?

Sorry for the long post but had to explain.

A big thank you in advance!

[lisahartwell]

Re-write the content or pay someone else to do it. You don't have to change the main focus and theme of the content, just make it different enough to not be picked up as duplicate.

Then, as you have pointed out, you need to have it on a US host, different IP, and try to put a US address on the bottom too (similarly a UK address on the UK site)

Lisa

[NetSearchMonkey]

Thank you Lisa. As soon as I get the UK version in full swing I'll move over to the US version. Getting the latter up and running will be smoother than the former, just the content and affiliate ads that will need some work.

[NetSearchMonkey]

Just a further question concerning the above.

Would you go promoting the UK and US websites in an equal manner? I.e. the same social media websites which are all US IP address bound (select few have UK local versions).

The way I understand it we ideally should be building authority via backlinks via other websites (social media websites simply let us do it ourselves to quickstart the whole promotion engine) that share the same locality for this authority to penetrate through to our own website?

Thanks again.