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Your worst fear is fear itself.
You're worrying about retaliation and you haven't even ranked it yet ? Keep your eye on the ball... get it ranked... then see what happens afterwards ... good luck Without unveiling my niche... I have outranked someone like Nike for a phrase like 'running shoes' ... it took me 6months to do it... and no, they have not come back ... big companies have better things to do than SEO ... they have a much larger audience and focus on much larger keywords and a much broader and more expensive marketing strategy (PPC and PPV rather than SEO)... and small businesses haven't a clue what online marketing is. Your fear is both debilitating and unfounded... IMO ... From a practical POV , look at your competition matrix. If they know about SEO they would already be optimized. If they are just ranking because they are the best of the worst... then you can assume, that if they knew about SEO they would have implemented it already... so if you see a lot of green for your competition matrix, you know that they haven't got a clue...and the one or two that will have some red spots on that phrase, will obviously have some marketing firm working for them... At least that has been my experience.
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30DC 2008 , 30DC 2009 (HALL OF FAME!) ... working towards a lifestyle of lamborghinni's, cargo pants, Izods, and slippers... mmmhmm I can do it, you can do it too! |
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