Beginner,newbi

[starman]

Samurai,,Q,Is OCI% the most important factor in choosing between your final keywords left after Guru Bob's instructions,(video),Plus,,is this the right place for me to be asking newbi Q's,,thankyo

[IMStrong]

#1 factor: SEOT of 90+ and SEOC of 30,000 or less.
OCI% is an indicator of people who intend to by. You kind of want it to be above 50%.
Of course, once you find some KW phrases that fit the above criteria, you need to check the matrix of each for the strength of the competition.