Decision Day
Day 18 - Today is the day you make a decision on whether to move forward with your chosen niche or not. Ed takes you through the process of evaluating your data to make your decision.
Ed explains why traffic is the key to the entire process and the importance of the magic number 200, and what to do if you don't have 200 unique visitors. Also explained, is the difference between broad match, phrase match and exact match. Understanding these is crucial to analyzing your results correctly.
Handy Tip - The data will tell you what your decision is, rely on it and remove your emotions from the equation.
