More Google Adwords
Day 21 - Today is part 2 of your mini course on using Google Adwords.
GuruBob introduces you to another feature of Market Samurai that helps you find keywords that you can use to test some Google Ads with. GuruBob takes you through the entire process using Market Samurai.
Caro shows us how to add new keywords to a campaign and create some new ads using those keywords, including variations of ads for purposes of split testing. Caro also explains how the Quality Score works and how than impact on the cost of your ad campaigns.
Handy Tip - Remember when using Market Samurai to find keywords for using in your ads, to heavily edit your list of generated keywords before you analyse them. When it comes to adwords, you really need to focus on tightly related keywords.
