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Day 22 Introduction Video  right click and download

Manage Your PPC Account

Day 22 - Today is part 3 of your Google Adwords mini course and is all about monitoring your campaign.

Caro reveals some handy information about managing your maximum CPC (cost per click), your CTR (click through rate), and your ideal ad positioning.

Caro also shows you a few tips on conversion tracking, and how to evaluate when it's time to delete a keyword or ad.

Handy Tip - If your CTR is less than 1% it means that your ad is not being effective.

Related Links

Google Adwords
Click here to get started using Google Adwords.

Related Blog Posts


Day 21 - The Magic of Adwords Continues…
Day 21 is about finding more keywords for your AdWords campaign and adding them to the work you did yesterday. We also get into split testing, the absolute best way to be even more profitable with the traffic you already have.

Day 20 - The Rumors Were True
Yes, we are doing AdWords this year. Today, Caro does a bang up job taking you through how to set up an account and get going (the right way!)

Day 19 Lesson is Ready
Today Ed goes over some theory about how to drive more traffic to a site and reveal the next method we’ll be using to get more visitors to your blog.



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