Manage Your PPC Account
Day 22 - Today is part 3 of your Google Adwords mini course and is all about monitoring your campaign.
Caro reveals some handy information about managing your maximum CPC (cost per click), your CTR (click through rate), and your ideal ad positioning.
Caro also shows you a few tips on conversion tracking, and how to evaluate when it's time to delete a keyword or ad.
Handy Tip - If your CTR is less than 1% it means that your ad is not being effective.









