The Phrase That Pays

Day 02 - Today is a BIG day. One of the biggest days in the Thirty Day Challenge. The reason it's so big is because this step is crucial. Understanding both what niches and micro-niches are, and how to identify good keywords for them, are 2 skills you MUST have.

GuruBob outlines the definition of a market in terms of common needs, capacity to pay, and motivation to buy. GuruBob also explains where niches and micro-niches fit inside that market and how all of this applies to internet marketing, especially in terms of keywords.

Brent introduces the team from Market Samurai, and the software itself, as well as taking you through setting up your first project in Market Samurai, doing some basic keyword research, and how to define high traffic/low competition keywords.

Anthony breaks down the 3 step process of how to drill down from a market, to a niche, and then down into a micro niche, to find a micro niche keyword. Anthony outlines the concept first, then demonstrates the process in detail using Market Samurai. Anthony's second video covers finding related category keywords that can be used in your new website to support your theme keyword.

Lastly, Brent explains the use of phrase match and broad match figures inside Market Samurai, why they are used in a particular way inside Market Samurai, and how this benefits you.

Objective For The Day - The end result of Day 2 is that you have a good understanding of what niche and micro-niche markets are, that you can then use Market Samurai to identify quality keywords for use with those niches, and have fully researched at least 3 micro-niches you identified on Day 1.

Mindset Lesson With Karl - Today Karl talks about change and how to embrace it. The 30DC is all about change, learning new tools and techniques, and Karl explains that if everything changes and can't stopped, then embracing it is the obvious choice.