Tracking And Promotion

Day 7 - Today is about doing two simple but incredibly important steps. One is setting up tracking to your website to collect traffic statistics so you know how your blog is doing (if you don't measure you can't manage). The other step is to place an ad on your blog to see if the people visiting are willing to buy.

GuruBob takes you through the simple process of adding your Google Analytics code to your blog in the admin area of Wordpress Direct. Creating a Google Analytics account and website profile was something covered in the 30DC Preseason. If you haven't done this yet, the link to the preseason lesson is in the related resources section.

Brent explains some of the finer details involved in traditional copywriting and introduces the concept of monetization copywriting, using the Monetization module inside Market Samurai to effectively 'drag and drop' to create ads. This is an incredibly powerful feature which can save you a lot of time when testing your ads.

Following on from creating your ad, Anthony outlines how to create trackable links for your affiliate ads using Market Samurai and Wordpress Direct. Using the Monetization module and the Pretty Link plugin, Anthony demonstrates how you will be able to track the performance of your ads in more ways than just sales, and even trial different ads to see what performs the best.

Finally, Guru Bob shows you how to put your Pretty Link URL into a post of your blog, as well linking your ad in the blog sidebar, using the Vintage Electric Guitar Blog as an example.

Objective For The Day - After completing today's lessons your goal is to have successfully setup Google Analytics tracking on your blog, and added both a side bar ad and link in your first post using the Pretty Link plugin.

Mindset Lesson With Karl - Today Karl talks about fear, and how it could be holding you back in your life, and discusses various techniques you can try to overcome your fears.