Reviewing Traffic And Click Stats

Day 17 - Today's lesson is all about looking at your stats and deciding whether your niche is performing or not. The process outlined removes emotion from the equation, and lets you listen to the market and what it's trying to tell you. Ed talks you through the measuring of your stats and shows how you use the data that you're getting to make decisions.

There are three stages to measuring your stats, looking at your traffic to your blog, looking at how many clicks on your ads you are getting, and seeing of any of those clicks are resulting in sales. Ed covers using Google Analytics to look at your traffic and answer the simple question, "Are you getting traffic to your blog or not?" If the answer is yes, then great, move on to the next step.

Ed then outlines the next stage, which is to find out if anyone is clicking on your offer or ad, or your sticky post on your blog, suggests swapping out the ads with other offers sourced through Market Samurai's Monetization module if you are getting traffic but no clicks on your ads.

The last stage in checking your stats is a very easy one. If you're getting clicks on your ads (at least 10% of your total traffic), and people are not buying anything, then you need to swap out your offer with one that might perform better.

Lastly, Ed demonstrates how to use the business metrics calculator inside Market Samurai's Monetization module to analyze your stats.

Objectives For The Day - One: Using Google Analytics, you will have assessed the traffic coming to your blog. Two: Using the Wordpress Direct control panel, you will have assessed your Pretty Link click stats for the number of people clicking on your links. Three: If you're getting traffic and clicks but no sales, you will have changed out the ad using Market Samurai's Monetization module.