Setting Up A Google Adwords Account

Day 19 - Today's lessons are all about Google Adwords PPC. What it is, how it works, the benefits to you as a strategy to leveage, and how to set up your account.

Pete gives you an overview of what the Google Adwords service actually is, and the fundamentals of how it all works. Pete outlines why Google Adwords is such a good traffic strategy, in terms of fast tracking your results of getting 200 visitors a day to measure whether your niche is commercially viable. Pete also explains the fundamentals of how Google's quality score works, which is a combination of the site landing page, relevancy of your ad compared to the keywords entered, and the click through rate generated by the ads.

Pete then takes you through the steps involved in first setting up a Google Adwords account (if using a Hostgator voucher, see the 'Handy Tip'), and then setting up an Adwords campaign.

Pete goes into detail about how to best setup an ad campaign in Google, and demonstrates the various options available, like location for the ads to appear, network options, bidding options, and setting a daily budget.

Pete also explains how to create your actual ads that will appear in Google. From the headline and description, to the destination url, what keywords to use when creating the ad using exact, phrase and broad match, and how to set your cost per click (CPC).

Lastly, Pete covers billing and shows you an overview of what the Adwords campaign interface looks like once you have everything set up, and how to review your ad campaign a few hours after it has been running.

Objective For The Day - After completing today's lessons you will have created your Google Adwords account, and setup and activated an ad campaign with one ad group optimized for your main theme keyword and linked it back to your blog.