Managing Your Google Adwords Account
Day 21 - Today continues on the pay per click lessons using Google Adwords, in particular a method called 'Peel and Stick'.
Pete goes into detail to further explain how Google's quality score works in terms of landing pages, relevance and click through rate, and then outlines how to best approach your ad campaigns in terms of meeting what Google is looking for.
Pete also outlines ways to manage and maintain your Google Adwords account. Pete covers how to include negative keywords to help your ads perform better, cost per click management, and some more tips on split testing.
Lastly, Pete explains how 'peel and stick' works and demonstrates the process of how to do it for your own ad campaign.
Objective For The Day - After the completion of today's lessons, you will have a greater understanding of how Google's quality score works and how to run to your ad campaign to try and meet what Google is looking for. You will also know how to manage your ad campaign, revise it for better performance, and how to use the peel and stick method.
Get your daily training here.
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Day 21 Introduction |
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Click on the blue links above to watch the YouTube version. Right click the
, , and images to download the high res , standard res (Apple TV compatible), or the iPhone/iPod version lesson videos, or PDF transcript of your choice.
Related Resources
You can find all of the related resources to today's content below.
Google Adwords
Click here to create your Google Adwords account.
Handy Tip - Remember that right now you are still in the testing phase to see what your chosen niche's commercial viability is. You are looking to get 200 visitors in order to make an informed judgement.