Advanced PPC Techniques

Day 22 - Today covers Google's content network, advanced pay per click techniques and estimating your optimal cost per click using the Market Samurai adwords calculator.

Pete outlines how the content network works and demonstrates how to include the content network in your ad campaign, with a detailed walk through and some tips for getting the best performance.

While being outside the scope of the Thirty Day Challenge, Pete also gives you an idea of what is possible using some advanced techniques available using Google Adwords, as well as some other PPC opportunities with the likes of Yahoo, Bing and Facebook.

Anthony demonstrates the use of the Adwords calculator inside Market Samurai to optimize your cost per click with Google Adwords ad campaign. Anthony explains how the use of the Adwords calculator helps you determine what your maximum cost per click, minimum conversion rate, and minimum profit per sale need to be in order to be profitable.

Objective For The Day - After completing today's lessons, you will have greater understanding of the PPC opportunities available, you will know how to add the content network to your ad campaigns, and you will know how to use the Adwords calculator in Market Samurai to optimize your PPC advertising.